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How Much Is a Virtual Receptionist? UK Cost & Pricing Guide 2026

How much does a virtual receptionist cost in the UK? Traditional services charge £50–£400 per month, often with per-minute fees. AI virtual receptionists start from £19.99/month with 24/7 coverage. Full 2026 cost breakdown.

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How Much Is a Virtual Receptionist? UK Cost & Pricing Guide 2026

"How much is a virtual receptionist?" is one of the most-asked questions by UK small business owners weighing up whether to outsource their phone answering. The honest answer: it depends on who you ask, because pricing in this market varies wildly — from £19.99 per month at the AI end to £400+ per month for premium human-operated services.

This guide gives you straight numbers. Monthly rates, hourly rates, per-call rates, and the hidden costs providers don't always put on the front of their pricing page. By the end you'll know exactly what you'd pay for each type of virtual receptionist in the UK in 2026, and roughly what your own business should expect to spend.

Virtual Receptionist Cost UK — 30-Second Comparison

Pricing basisTraditional (human)AI (e.g. Orval)
Per call£1–£2included
Per minute80p–£1.50included
Per month£50–£400£19.99–£199
Per effective hour£25–£40~£4
24/7 coverusually extraalways included
Appointment bookingoften extraincluded
Setup fee£50–£200usually £0

For most UK small businesses taking 30+ calls a month, an AI virtual receptionist on a fixed monthly fee is the cheapest credible option. The detail of each pricing model is below.


Quick Answer: What a Virtual Receptionist Costs in the UK

Traditional human virtual receptionist services in the UK typically charge £50 to £400 per month for a small business, depending on call volume and the features included. Add-ons like out-of-hours cover and appointment booking usually cost extra.

AI virtual receptionists charge a fixed monthly fee — typically £19.99 to £99 per month — that includes unlimited calls, 24/7 coverage, and appointment booking. No per-minute surprises.

Per-hour pricing is rare in the UK virtual receptionist market. Most providers either charge per call (£1–£2), per minute (80p–£1.50), or as a monthly retainer. When "per hour" does appear, it's usually an internal figure used by call centres that translates to around £25–£40/hour of actual talk time.

So the honest answer to "how much is a virtual receptionist per month" depends entirely on your call volume and which category of provider you pick. Below is the detail.


Traditional Virtual Receptionist Pricing Models

Human-operated virtual receptionist services use three main pricing models in the UK. Each has different tipping points where they become expensive.

1. Per-call pricing (£1–£2 per call)

The most common model. You're charged a flat fee for each call answered — typically £1 to £2. For a quiet business taking 50 calls a month, that's £50–£100. For a busy plumber or restaurant taking 300 calls, that's £300–£600 every single month. And that's before add-ons.

This model is fine for low-volume businesses. It gets expensive fast once your phone actually rings.

2. Per-minute pricing (80p–£1.50 per minute)

Instead of a flat per-call fee, you pay for talk time. A typical rate of £1 per minute means a three-minute enquiry costs £3. Plumbing emergencies, appointment bookings, and detailed questions often run 4–7 minutes — so costs climb quickly for any call that isn't short.

Per-minute is the model most often used for "premium" receptionist services where operators do more than take a message.

3. Monthly retainer packages (£50–£400/month)

A bundled deal: a set number of calls or minutes per month for a fixed fee. Entry-level packages typically start around £50–£100/month for 30–50 calls. Once you exceed the bundle, overage charges kick in at per-call or per-minute rates.

Premium packages with 100–200 calls, dedicated receptionist teams, and multi-channel coverage run £200–£400/month. Bespoke enterprise packages go higher.


What's Usually Excluded From the Headline Price

Here's where pricing pages get sneaky. Most UK virtual receptionist providers charge extra for:

  • Out-of-hours cover (evenings, weekends, bank holidays) — often +£30–£100/month, or per-call rates go up 1.5×
  • Appointment booking into your calendar — often +£20–£50/month
  • Setup fees — one-off £50–£200 to configure your script and training
  • Bilingual or specialist-trained operators — +£30–£80/month
  • Call recording or transcription — +£20–£40/month
  • Dedicated receptionist (not a shared pool) — 50–100% premium on the base rate

If you're comparing quotes, always ask for an "everything-in" monthly number including the coverage hours you actually need. Headline rates rarely tell the whole story.


How Much Is an AI Virtual Receptionist?

AI virtual receptionists — like Orval — have disrupted the pricing model entirely. Instead of per-call or per-minute fees, you pay a fixed monthly subscription for unlimited call handling.

Typical UK AI virtual receptionist pricing in 2026:

  • Starter tier: £19.99–£29.99/month — covers a sole trader or micro-business, typically includes 200–300 minutes of AI talk time, basic appointment booking, 24/7 coverage, and SMS confirmations
  • Growth tier: £49–£79/month — higher minute allowance, integration with your calendar, multiple team members, more sophisticated call handling
  • Premium tier: £99–£199/month — enterprise features, custom voice, advanced integrations, multi-location support

The key difference: 24/7 coverage is usually included at no extra cost, because the AI doesn't need to be paid overtime for Saturday night calls.

Even the cheapest AI tier gives you capabilities that a traditional retainer of £200+ often doesn't: unlimited calls, simultaneous call handling, appointment booking during the call itself, and SMS confirmations to your customers.

For a full side-by-side of how AI compares with traditional services feature by feature, see our guide on AI voice agents vs traditional answering services.


How Much Is a Virtual Receptionist Per Hour?

Per-hour pricing isn't really a thing in the UK virtual receptionist market — at least not publicly. Most providers price per call, per minute, or as a monthly package.

When you do see hourly rates, it's usually in one of two contexts:

  1. Your internal cost of an in-house receptionist. A full-time UK receptionist on £26,000/year works out to about £13.50/hour when you include salary alone, and closer to £18–£22/hour once you add employer NI, pension, holiday pay, sick cover, and desk costs. That's the baseline to beat when you're considering outsourced options.
  2. Call centre wholesale rates. Some providers quote £25–£40 per "effective hour" of operator talk time. This is less useful as a comparison number because your calls won't fill a full hour — they're spread across the month in one- or two-minute chunks.

If you want a real hourly comparison, AI virtual receptionists have the most dramatic difference. £19.99/month divided across 300 minutes of monthly handling time works out to about 7p per minute, or roughly £4 per "hour" of actual call handling — a tenth of a traditional human service.


What Drives the Price Up

Whether you go traditional or AI, the same factors push your bill up:

  • Call volume — obvious, but the steepness varies. AI costs scale flat; traditional costs scale linearly.
  • Out-of-hours coverage — huge markup with human services, free with most AI services
  • Complex scripts — if your business needs operators to quote pricing, check availability, or handle technical questions, expect a "trained receptionist" premium
  • Integrations — booking into your calendar, logging into your CRM, sending SMS confirmations — each can be a line item
  • Vertical-specific compliance — legal, medical, and dental practices need GDPR-aware handling and often DPAs. Providers specialising in regulated verticals charge more (but it's worth it)

How Much Does a Virtual Receptionist Cost For Your Business?

The quick calculation:

  1. Estimate your monthly inbound call volume (look at your mobile network statement or call answering app).
  2. Estimate your average call length (typically 2–4 minutes for small business queries).
  3. Multiply call volume × per-call rate OR minute total × per-minute rate to price the traditional option.
  4. Compare to a flat AI subscription tier that covers your volume.

Worked example. A plumber takes 8 calls a day, five days a week, averaging 3 minutes per call. That's ~160 calls and ~480 minutes a month.

  • Per-call traditional service at £1.50/call: £240/month
  • Per-minute traditional service at £1/min: £480/month
  • Monthly retainer with out-of-hours: roughly £250–£350/month
  • AI starter tier (300 minutes): would need the £49 growth tier for 480 minutes: £49/month

For this plumber, an AI virtual receptionist is roughly £200–£400/month cheaper — and covers evenings and weekends at no extra cost, which is when half their emergency calls actually come in.

If you want to run the numbers for your own business, the missed calls calculator on our home page shows you the revenue side of the equation too — what those answered calls are actually worth.


Which Virtual Receptionist Is Right For You?

As a rough guide:

  • Under 30 calls a month, simple needs: A cheap virtual receptionist on a per-call traditional plan is fine — you'll pay £30–£60/month.
  • 30–150 calls a month, standard business: An AI virtual receptionist usually wins on both cost and coverage. The £19.99–£49/month tier is the most affordable virtual receptionist option for most UK small businesses, and it covers what a £150–£300 human retainer would.
  • 150+ calls a month or complex scripts: AI still wins on cost, but check that the provider handles your specific vertical (legal, medical, dental) properly. See our AI receptionist UK page or legal answering service guide for specialised setups.
  • You need a specific human touch that only a trained receptionist can provide (e.g. high-ticket sales where warm handoff matters): Pay the premium for a dedicated human receptionist, typically £250–£400/month.

Worth flagging: "cheap virtual receptionist" doesn't have to mean "bad". The cheapest plans on AI services have the same core call-handling capability as the premium tiers — you just get fewer included minutes and fewer integrations. A UK sole trader on the £19.99 entry tier still gets 24/7 coverage, appointment booking, and SMS confirmations.


Bottom Line

So, how much is a virtual receptionist? In the UK in 2026:

  • Per call: £1–£2
  • Per minute: 80p–£1.50
  • Per month (traditional retainer): £50–£400
  • Per month (AI): £19.99–£199
  • Per hour effective handling time: £25–£40 traditional, ~£4 AI

For most UK small businesses answering standard enquiries, an AI virtual receptionist at £19.99–£49/month is the clear winner on both cost and coverage. Human-operated services still have a place for specialised or high-ticket scenarios, but the price delta is substantial.

If you want to try an AI virtual receptionist risk-free, Orval starts from £19.99/month with 24/7 coverage, appointment booking, and no per-minute charges. You can be live in under an hour.

If you're earlier in your research, our plain-English guide to what a virtual receptionist actually is covers the basics. If you've decided AI is the right path and want a buyer-side comparison, see our Best AI Receptionist UK 2026 comparison.


Frequently Asked Questions

How much does a virtual receptionist cost in the UK?

Virtual receptionist cost in the UK in 2026 runs £19.99–£400 per month depending on whether you pick an AI service or a human-operated one. AI virtual receptionists charge a fixed monthly fee of £19.99–£99 with 24/7 cover included. Traditional human services charge £50–£400 per month and usually layer per-call (£1–£2) or per-minute (80p–£1.50) fees on top.

How much is a virtual receptionist per month?

Per month, AI virtual receptionists in the UK cost £19.99 at the starter tier, £49–£79 at the growth tier and £99–£199 at the premium tier — all fixed-fee with unlimited calls. Human-operated services run £50–£100 at entry tiers, £100–£200 mid-tier, and £200–£400+ for premium dedicated-receptionist packages.

How much is a virtual receptionist per hour?

Per-hour pricing is rare in the UK virtual receptionist market. When quoted, human call-centre rates are typically £25–£40 per effective hour of talk time. An AI virtual receptionist works out to roughly £4 per hour of equivalent handling time — about a tenth of human cost — because the monthly fee covers unlimited calls.

How much is a virtual receptionist per call?

Traditional human virtual receptionist services in the UK typically charge £1–£2 per call answered. A business taking 100 calls a month would pay £100–£200. AI virtual receptionists don't charge per call — the monthly fee covers all calls, so cost per call effectively drops to pence at any reasonable volume.

Is there a cheap virtual receptionist option for UK small business?

Yes. The cheapest virtual receptionist in the UK is an AI tier starting at £19.99/month with 24/7 cover and appointment booking included. The cheapest human-operated option is alldayPA at roughly £30–£100/month, but excludes most 24/7 cover. For under-30-calls-a-month volumes, both work; above that, AI is consistently cheaper.

What's included in the headline price for a virtual receptionist?

With AI services, the headline price usually includes unlimited calls, 24/7 cover, appointment booking and SMS confirmations. With human services the headline price often excludes out-of-hours cover (+£30–£100/mo), appointment booking (+£20–£50/mo), setup fees (£50–£200 one-off), call recording (+£20–£40/mo) and dedicated-operator premiums. Always ask for an everything-in monthly figure.

From the Orval team

If any of this matched what you were already thinking — see what Orval would cost for your business.

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How Much Is a Virtual Receptionist? UK Cost & Pricing Guide 2026 | US